One of the oldest forms of marketing is printed advertising. This tangible asset easily connects to older generations and has proven to be a trusted method for small businesses targeting local demographics.
Advantages:
Trusted Form Of Advertising | Print advertising is one of the most trusted forms of marketing. Print advertising enables you to deliver the full dialogue without any hesitations. Studies show that 65% of print readers are likely to take action after finishing.
Longer Attention Spans | With print media, you can easily bypass the onslaught of distractions and gain the reader's full attention.
Physical Marketing | For businesses who rely on a lot of foot traffic and physical interactions - print design is another asset you should use. This also makes for perfect material to handout at events! Everything from informational eBooks, to brochures, posters, and flyers. Print design and marketing is effective for businesses based in the physical world.
Broad Audiences | Reach an audience that is not online. The internet is a pretty new concept, some older folks (mostly seniors) are not even using social media. Hard to believe, right? Using printed material is a way to ensure that every age group will be engaged.
Long Lifespan | Print design and marketing have a greater life span than online marketing due to the fact they are less likely to get buried in the busy feeds of the internet. They also are more likely to get passed from hand to hand, home to home, and office to office.